About GSD
I spent 20 years on the other side of your buyer's table.
20 years inside Fortune 100 energy services, building data systems for the operators our clients sell to. Now installing fractional revenue operations at oilfield technology companies.
Maxine Aitkenhead is the founder of GSD, a fractional revenue operations firm for oilfield technology companies. She spent 20 years inside Fortune 100 energy services building data systems before founding GSD. GSD installs the Torque Method at oilfield technology companies selling into OFS, E&P, and midstream operators, so their growth motion is wired as tightly as their product.
Why I started GSD
I spent 20 years inside Fortune 100 energy services, building data systems for the operators that oilfield technology companies sell into. Six continents, two languages, one constant: the companies who win are the ones whose growth motion is wired as tightly as their product.
I started GSD because most oilfield technology companies in the $8M–$40M range already own the right tools. Salesforce, HubSpot, 6sense, Enverus, LinkedIn. They are not missing software. They are missing the revenue operations wiring between the tools, the discipline to ship every week, and someone who has sat on the buyer's side of the table.
We do not run twelve-month transformations. Every engagement starts with a Torque Diagnostic and ships measurable output in weeks. That is the whole job: build the torque a company needs to close deals against a skeptical buying committee.
How we work
Fluent in the buyer's customer
The people your buyers sell to speak in torque, wellhead, LOE, and NPT. Twenty years inside that world means the ROI story lands with the technical evaluators who actually decide.
Bridge the tech-to-ops gap
Most consultants speak one language. An International Business Marketing background sits on top of a Subsurface Petroleum Data Management certification, which means the technical architecture and the P&L conversation happen in the same sentence.
Modern stack, classical discipline
The execution stack is AI-native: research, content, lead enrichment, and reporting move at machine speed. The discipline is unchanged. Ship something measurable every two weeks or the engagement is in trouble.
Pricing bands
The Torque Diagnostic
From $25K · 6–8 weeks
A fixed-scope 6–8 week engagement that produces your Torque Method growth plan and delivers one or two implemented quick wins. The low-risk first move.
The Torque Growth Partnership
From $20K/mo · priced by scope
Fractional revenue operations installed and run across three layers: Torque, Traction, Thrust. Month-to-month. Every partnership starts with a Torque Diagnostic.
Who we do not work with
Saying who we're not for is the honest move
- Operators and owner-operators. GSD serves the technology companies selling into the oilfield, not the field itself.
- Companies looking for a one-off strategy deck. We install and run, we don't hand over slides and leave.
- Anyone who wants a twelve-month lock-in. Partnerships are month-to-month, with 30 days notice.
- Companies well under $8M in revenue. We'll tell you honestly if a different first move fits you better.
The person behind GSD
- 20 years inside Fortune 100 energy services
- Subsurface Petroleum Data Management certified
- MSc, International Business Marketing
- Blockchain and smart-contract practitioner
- Houston-based · works with oilfield technology companies across the U.S. energy corridor
Beyond GSD
GSD supports Red M in the fight against human trafficking. If you or someone you know needs help, the National Human Trafficking Hotline is 1-888-373-7888.